A Path Paved with Purpose

I grew up on a farm surrounded by open fields and dirt roads.  My companions were dogs, horses, and baby calves.  As a child with undiagnosed dyslexia, I struggled with traditional learning methods. But those early challenges sparked a creativity in me that would shape my entire life’s journey.

My father, George White, was my first and most influential mentor. He encouraged me to explore the world around me and study great thinkers. His guidance instilled in me a curiosity and love for learning that went beyond textbooks and classrooms.

Despite my academic struggles, I found my way to a degree in Art Education. It was my first taste of creating my own path when conventional routes seemed closed. Little did I know then how this skill would serve me later in life.

Life took an unexpected turn when I became a single parent to three children while working full-time and pursuing my master’s degree in organizational leadership. Those years were a whirlwind of responsibility and determination. Every day was a balancing act, but day by day, I emerged stronger and more resilient.

As I transitioned from my role in transforming reactive educational systems into proactive – positively reinforced systems with results of increased graduation rates and reduced suspensions and expulsions, I realized that my experiences had given me a unique perspective and a system to help others thrive. 

I founded JoyceVentures, LLC with a simple yet powerful belief: “If we’re in business, we’re in the people business.” This philosophy has been the cornerstone of my approach to leadership and organizational development. It’s deeply rooted in my personal journey and emphasizes creating inclusive, supportive environments where every individual’s potential can flourish.

As a business strategist and certified positive behavioral coach, I help purpose-driven leaders develop values-driven, people-first organizational systems. My methods, born from my background in education and honed through real-world challenges, focus on fostering authentic relationships and collaborative problem-solving.

Today, as founder of JoyceVentures and our newest venture and co-founder of iQuoteHero (a Public Benefit Corporation), I’m driven by the same purpose that has guided me from the beginning – to help others overcome their barriers and reach their full potential.

iQuoteHero represents the culmination of my life’s work and beliefs. It’s not just a business; it’s a platform for generating social good and operating in a way that considers all stakeholders. It’s my way of paying forward the support and inspiration I’ve received throughout my journey.

Looking back, I see that every step of my path – from that little farm girl to the change leader I am today – has been about adapting, growing, and always putting people first. 

As I continue this journey, I’m excited to connect with others who share this purpose-driven leadership vision and explore how we can create positive change together.